Analytics Dashboard — Know What's Working

Every metric that matters for growth

StuckChat's analytics dashboard is designed for business owners and managers who need to understand performance without a data science degree. Every metric is presented clearly with context — not just numbers, but what those numbers mean for your business and what actions to take.

The dashboard updates in real time. When you send a broadcast campaign, you can watch the delivery rate climb, see read receipts come in, and track replies as they happen — all live. For ongoing AI performance, the dashboard updates every hour with the latest data.

Message analytics

• Total messages sent, received, and delivered this month
• Delivery rate per campaign and overall
• Read rate — how many customers actually opened your messages
• Response rate — percentage who replied to your campaigns
• Daily and weekly message volume trends
• Busiest times — when your customers message most often

AI performance metrics

• Auto-reply rate — percentage of queries handled by AI vs human
• Average AI response time (target: under 0.5 seconds)
• Escalation rate — how often AI hands over to human agents
• AI accuracy — based on customer sentiment and follow-up queries
• Most common unanswered questions — helps improve AI knowledge base

Lead analytics

Track your complete lead funnel — how many new leads came in, how many were captured with full details, what their status distribution looks like (New vs Warm vs Hot), and how many converted to customers. See which channels (organic WhatsApp, chat widget, Meta ads, referral) generate the most and best quality leads.

Campaign analytics

For every Broadcast Campaign you run, see detailed performance: messages sent, delivered, read, and replied to. Compare campaigns side by side to see which message types, send times, and audience segments perform best. This data compounds over time — each campaign teaches you something about your audience that makes the next one more effective.

Agent productivity tracking

For teams using the Live Chat Inbox, analytics include per-agent metrics — conversations handled, average response time, resolution rate, and customer satisfaction. Managers can identify top performers, spot training needs, and ensure service quality stays high as the team scales.

Exporting reports

Any report in the analytics dashboard can be exported as a CSV or PDF. Share performance reports with your management team, include data in investor presentations, or use the raw data in your own spreadsheet analysis. Automated monthly reports can be emailed to your specified addresses — set it once and your team gets updates automatically.