Broadcast Campaigns — Reach Thousands Instantly

One message, thousands of customers

Broadcast campaigns allow you to send the same message — personalised for each recipient — to your entire contact list or a specific segment. Think of it as WhatsApp email marketing, but with dramatically higher open rates (WhatsApp messages are opened 98% of the time versus 20% for email).

To send a broadcast, you select your recipients (all contacts, a tagged segment, or a manually selected group), choose or create a message template, add personalisation variables like the customer's name, and hit send. The messages go out instantly and you track delivery in real time.

Broadcast messages use WhatsApp-approved templates — a requirement from Meta for sending outbound messages. StuckChat guides you through the template approval process, which typically takes 10–30 minutes. Once approved, templates can be reused for unlimited campaigns.

Types of broadcast campaigns

• Promotional messages — sale announcements, discount codes, new product launches
• Utility messages — order confirmations, shipping updates, appointment reminders
• Authentication — OTPs and verification codes for customer logins
• Re-engagement — win back inactive customers with special offers
• Event announcements — webinars, store openings, seasonal campaigns
• Follow-ups — post-purchase feedback requests, review reminders

Personalisation at scale

Every broadcast message can include personalisation variables — placeholders that are automatically filled with each recipient's specific information. Common variables include the recipient's first name, their last order ID, the discount amount calculated for their segment, and more.

For example, your Diwali sale broadcast might read: "Hi Rahul! 🎉 Diwali special — 25% off just for you! Use code DIWALI25. Shop now →" — where "Rahul" is automatically replaced with each recipient's name. This personal touch significantly increases response rates compared to generic bulk messages.

Scheduling broadcasts

You don't have to send broadcasts immediately. StuckChat lets you schedule campaigns to go out at the optimal time — whether that's early morning when people check their phones, or just before a sale goes live at midnight. See our Scheduled Messages feature for more on timing strategy.

Meta API charges explained

WhatsApp charges separately for outbound broadcast messages, paid directly to Meta — not to StuckChat. Marketing messages (promotions, offers) cost ₹1.09 per message. Utility messages (order updates, invoices) cost ₹0.145 per message. When customers message you first, replies are free within 24 hours. Your StuckChat subscription covers the platform — Meta charges are separate.